NISSAN HEISMAN HOUSE
For the first time in the campaign’s 15-year run, the Nissan Heisman House took the show on the road.
In a Nissan, no less.
LAUNCH
Inspections happen to the best of us (read: Heismans).
GO FISH
Heisman winner and prolific fisherman Travis Hunter plays both sides on the field… and off of it.
STATE LINE
Only one thing truly frightens Eddie George.
SHOWER
How does Baker Mayfield shower, we asked. Please stop contacting us, they answered.
SHERIFF
If you watch sports (I don’t either), you know about the Dr Pepper Fansville unisverse. Fans have been theorizing about a Heisman x Fansville collab for years.
A cameo from Fansville sheriff Brian Bosworth was the least we could do.
BUT WHO CARES ABOUT THIS COLLAB?
Everyone, duh. A crossover between 2 ads is all anyone wants!
We dug up years-old conspiracies about the crossover and QRTed with (not-so-subtle) winks and (enthusiastic) nods.
SOCIAL: HEISMANS ON THE ROAD
What do Heisman winners talk about on the road? We never found out. Because we wrote scripts.
JUST FOR FUN
Remember the inspector from launch? We put him on the gram to troll the Heismans all season long.
(please get our guy to 100 followers… @inspector_carl)
We left comments as Carl on @NissanUSA and players’ posts…
We even made a thirst trap for him. Because we use client money respectfully.
CREATIVE TEAM
CCO: Dustin Tomes
ECD: Mike Blanch, Barney Goldberg
GCD: Mike Shuman
CD: Monica Sagowitz, Anthony Pasqualone
Sr AD: Victoria Lyons
Sr CW: Briatni West
AD: Kelley Qu
Director: Aaron Stoller
Social Director: Kendall Goldberg
Producers: Jessica Gardner, Sammie Heston
Editors: Nick Divers, Megan Heard, Mark Gutierrez
Color: Derek Hansen, Coffee & TV
Mix: Joel Waters, LIME Studios
PRESS
AdAge, LBB, Forbes, Muse by Clios, Sports Illustrated, Newsweek, Sports Business Journal
Kelley and I thought it would be fun to make Travis Hunter, the fisher x footballer, a custom wall fish.
