HEISMAN HOUSE
For the first time in the campaign’s 15-year run, the Nissan Heisman House took the show on a road trip.
Guess what kind of car they drove.
LAUNCH
Inspections happen to the best of us (read: Heismans).
STATE LINE
Only one thing truly frightens Eddie George.
SHOWER
How does Baker Mayfield shower, we asked. Please stop contacting us, they answered.
SHERIFF
If you watch sports (I don’t either), you know about the Dr Pepper Fansville universe and the fan theories about a crossover with the Heisman House.
A cameo from Fansville sheriff Brian Bosworth was the least we could do.
WE TEASED IT ON SOCIAL
We dug up years-old conspiracies about the crossover to get fans talking.
SOCIAL
What do Heisman winners talk about on the road? We never found out. Because we wrote scripts.
JUST FOR FUN
Remember the inspector from launch? We put him on the gram to troll the Heismans all season long.
(please get our guy to 100 followers… @inspector_carl)
We even made a thirst trap for him. Because we use client money respectfully.
CREATIVE TEAM
Director: Aaron Stoller
ECD: Mike Blanch, Barney Goldberg
GCD: Mike Shuman
CD: Monica Sagowitz, Anthony Pasqualone
Sr AD: Victoria Lyons
Sr CW: Briatni West
AD: Kelley Qu
Color: Derek Hansen
Mix: Joel Waters
Editors: Nick Divers, Megan Heard, Mark Gutierrez
PRESS
AdAge, LBB, Forbes, Muse by Clios, Sports Illustrated, Newsweek, Sports Business Journal