HEISMAN HOUSE

For the first time in the campaign’s 15-year run, the Nissan Heisman House took the show on a road trip.

Guess what kind of car they drove.

LAUNCH

GO FISH

Travis Hunter is a skilled fisherman. He’s also a skilled Go Fisherman.

STATE LINE

SHOWER

SHERIFF

Football fans have theorized about a crossover between Dr Pepper Fansville and the Heisman House for decades.


We fed into the conspiracy with a cameo from Fansville sheriff Brian Bosworth.

Twitter conversation discussing the Heisman House, with replies about characters living there and Nissan's promotional involvement in 2022.

Then we headed over to our local internet to engage with those fan-driven conspiracies.

A tweet from NissanUSA shares an image and the text 'It's called giving people what they want.' The retweeted post from Kidul Leader Of Men asks if the Heisman House is in the Fansville Universe.
A tweet from NissanUSA shares an image and the text 'It's called giving people what they want.' The retweeted post from Kidul Leader Of Men asks if the Heisman House is in the Fansville Universe.
A screenshot of a social media post featuring a man with a beard and a hat, with a comment about the Nissan Heisman House and a quote from Kim Rossible.
A screenshot of a social media post featuring a man with a beard and a hat, with a comment about the Nissan Heisman House and a quote from Kim Rossible.
A Twitter post from Nissan USA showing an image of two cars on a highway with trees and a partly cloudy sky in the background. The red Nissan logo is in the top left corner, and the post states, "We're not confirming or denying."
A Twitter post from Nissan USA showing an image of two cars on a highway with trees and a partly cloudy sky in the background. The red Nissan logo is in the top left corner, and the post states, "We're not confirming or denying."

We figured out what Heisman winners talk about on the road…

And naturally built a social presence for Carl, the home inspector from Launch, to engage with posts from players and fans all season long.

A collage of six pictures including a large house with columns, a person and two mascot characters reading outside, a plate of breakfast with scrambled eggs, bacon, and toast, a kitchen with wooden cabinets and white appliances, a quote about building foundations, and a yellow construction helmet.
A man wearing a yellow construction helmet, glasses, and a dark vest holding a clipboard with a document on it. Behind him is a sign that reads 'CONDIMED' and mentions city code compliance. The caption indicates it's his first condemned house on August 28, 2025.

…then cemented his legendary status in the form of a respectable thirst trap.

A screenshot of a social media post asking 'How can I email this to my wife'.

CREATIVE TEAM
Director: Aaron Stoller
ECD: Mike Blanch, Barney Goldberg
GCD: Mike Shuman
CD: Monica Sagowitz, Anthony Pasqualone
Sr AD: Victoria Lyons
Sr CW: Briatni West
AD: Kelley Qu
Color: Derek Hansen
Mix: Joel Waters
Editors: Nick Divers, Megan Heard, Mark Gutierrez

PRESS
AdAge, LBB, Forbes, Muse by Clios, Sports Illustrated, Newsweek, Sports Business Journal