PHILIPS NoRELCo

After 50 years of being strictly beardless, the Yankees could finally rock “well-groomed” facial hair in 2025.

The team already had a shaving sponsor, so we popped up outside the stadium on Opening Day to shave some well-groomed pinstripes into the most diehard faces of the franchise — the fans.

A man gets a straight razor shave from a barber in a barber shop, with wood-paneled walls decorated with framed photos and signs, including one for a beard and beard shop.
Person in a gray hoodie and jacket pinning photos on a wooden wall with a large sign that reads 'The official sponsor of NYC' and '25'.
A mobile food cart selling shaved ice, drinks, and snacks under a yellow and blue Sabrett umbrella in an outdoor parking lot with a clear blue sky.

CREATIVE TEAM

ECD: Haywood Watkins III
CD: Alyssa Fishman
AD: Kelley Qu, Elissa Debruyn, Joelle Mitchell
CW: Joey Chiarulli, Patrick Burke
Director/Editor: Talia Mayden

PRESS
Bronx Times, News12, Pix11